The ad " 1984" introduced the company and its Macintosh computer to the world, and threw a metaphorical sledgehammer in the face of IBM, the biggest maker of personal computers at the time. "Appocalypse" wasn't Apple's first foray into a cinematic bleak future. The topical film shows just how far Apple has evolved comically, cinematically and emotionally in its ads and videos over the years.
Its latest video, the WWDC short film " Appocalypse," is a polished Hollywood-level satire about a future when apps stop working. Apple's ads, product launch videos and marketing films reflect thematic threads that the company has carefully spun throughout its history. The company uses video masterfully to sell itself and products. In addition to its memorable products, Apple is also known for its ads.
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